​Weekly AD|「Be Your Own Champion」Touching Studio x Gerhan

 CREDITS 制片团队 Client:Champion Creative/Production: Touching Studio Director: Gerhan Executive Producer: Roy Ling AD: MIHAKOO Line Producer: Yang Tao Production Coordinator: Feng Feng / Panda D.O.P.: Binbin Styling: ReSet Styling Studio Post Director / Editor: Roy Ling SFX supervisor: Gary Guan Colorist: 阿瓜@MPC / MZ Studio  

Meet Creative People | 遇见创意人士 Davide Gardini

Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »

Rogier Bikker, Understanding the Youth of Tomorrow|读懂明天的年轻人

Rogier Bikker is the Dutch founder and CEO of TOMORROW, a Shanghai-based creative agency with an ambition: to make Chinese youth fall in love with your brand. He says that his team of talented young people creatives gives him an edge in grasping what … »

​Weekly AD|「凝結漂泊的雲&显影無形的風」Leica CL x 林嘉澍flypig

CREDITS 制片团队 Client 客户:Leica CL Producer 制片:熊小默 Director 导演:林嘉澍flypig DOP 摄影师:里奥凡 Actors 演员:黄觉 文琪 Music & Sound Design 音乐设计:Hank Lee Sound Supervisor:Jade Huang Dialogue Clean-Up:项星瑜 Camera Crew 摄像组: 王之連 袁岱川 袁媛  

Meet Creative People | 遇见创意人士 Aki Jiang

Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »

Opting out of Double 11|向双十一的狂欢,说“不”

It’s hard to imagine a shopping festival of Double Eleven proportions anywhere else but China. And it’s even more impossible to imagine it now in our pandemic-stricken world. But again, only in China can this be a reality. And with … »

Weekly AD|「猎我所见」完美日记 x zestudio x DAVE MEYERS

CREDITS 制片团队 Client 客户:完美日记 Production House 制作公司:zestudio Producer 制片:王冕 Director 导演:DAVE MEYERS、涂松泽 DoP 摄影:肖溥沦 Editor 剪辑:HARVEY LEE Colorist 调色:李阳 Music 音乐: Jeffrey Z  

The odder, the better: Gen-Z beauty ads|越奇特越好:Z世代的美妆广告

Chando’s active campaign targeting young consumers continues in full force. In a recent commercial, Shanghai-based production house Achill brought to life Ogilvy’s vision of “fantasy office”… and the result is pleasantly odd. Running almost 4 minutes, the spot follows a story of the new … »

Zhou Ning – Directing Adman in China|周宁 — 中国的掌镜广告人

Zhou Ning 周宁 Director Zhou Ning is an adman. Coming from advertising agency background, he shoots distinctive commercial films, and doesn’t seem to harbour movie ambitions like many of commercial directors. He evades to say exactly how long he’s been … »

Meet Creative People | 遇见创意人士 Davide Masi

Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »

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