[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Advertising agency GOODZILLA needs no introduction. SHP+ has often featured their work in our ‘Ad of the Week’ selection. For the last 3 years almost every interesting or noticeable commercial in China has been created by this agency. In a short span of 6 … »
CREDITS 制片团队 Client 客户：BMW宝马 Agency 代理： 前线网络 Front Networks EP 监制：赵烨 Producer 制片：李柏岑、王飞龙 Produced by 出品方：BMW Motorrad CHINA BMW 摩托车中国 Director 导演：Taylor DP 摄影师：王梓赫 Art Director 美术指导：张伟伟 Editor 剪辑：董北 Colorist 调色：张博宇/墨鱼调色间
Volvo Breathe Free In March this year, Stink Films began a project that was unlike anything anybody had experienced before. It was a commercial directed by Eliot Rausch for Volvo, a large international production across three countries with a team distributed across nine countries – … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
CREDITS 制片团队 Client 客户：VOLVO 沃尔沃 Agency 代理：180 Shanghai 180上海 EP 监制：吴迪 Tanya Production Manager 制片经理：徐霁 Producer 制片：周浩 Production House 制作公司：WE PPRODUCTION 我们制作 Director 导演：焦悦 DP 摄影师：朴松日 Art Director 美术指导：李昂 Editor 剪辑：黄非红 Online 精剪：8G Studio 八车间影视 TC：8G Studio 八车间影视 Mix 混音：Smile Studio
The new animated film from BMW may come as a surprise. The 3-minute spot is not heavily branded, and is a big departure from the kind of content typically associated with BMW. 宝马最新的动画广告大片令人倍感意外。这部时长3分钟的短片没有什么硬核品牌露出，风格和内容也与宝马一贯的经典套路完全不同。 The historical piece with a modern twist … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
CREDITS 制片团队 Client 客户：LILANZ 利郎 Agency 代理：MATCH 马马也 Production House 制作公司：Kuiyou 上海葵友广告 Executive Producer 监制：姚怡雯 刘澄昊 Producer 制片：王爽 Director 导演：沈煜杰 Art Director 美术指导：唐峥 DoP 摄影指导: 席冰 Post Company 后期公司：CO2 Editor 剪辑：席燕翔 Colorist 调色：MZ Music 音乐：Let\’s Music Spokesmen 代言人：韩寒、李诞
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Period-piece drama-like commercial films that immerse viewers in the past are a well-established genre in Chinese ad industry. They often try to convey a deeper meaning and have an educational element like last year’s award-winning mini-film “The last transaction of … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives