Ding Yuchen 丁雨晨 In a short span of three years, Ding Yuchen managed to become one of the most sought-after Chinese advertising directors. Take a look at the credits of recent commercial films that epitomize trending mixture of storytelling and fresh, fashionable … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
The pandemic may have influenced Chinese advertising industry in unexpected way. Short format advertising films featuring alternative worlds, men falling in love with virtual women or humans with wings building modern worlds are the dystopian themes of several recent commercials … »
When we saw the head of celebrity-actor Huang Bo in a stop motion animation for WWF, it caught our eyes. It’s Stink‘s latest commercial, directed by Nieto, a Colombia-born Paris-based artist who works as a painter, musician, performer, filmmaker, and a stage visual director … »
LOL 出手即英雄 When the best of the best in esports comes to Shanghai for the 2020 League of Legends World Championship, it calls for a promo spot that matches the magnitude and awe of the event. LOL 出手即英雄, Director Roni Shao‘s … »
In March, when shooting in China was still banned, and many businesses had to shut their doors, a new production house called All in Film was established in Shanghai, finding opportunity in adversity. All in Film, who’s team is ambitious, passionate about being … »