[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
>> Scene 4: “Just start clapping.” This was the advice given by an executive producer of a post house in China. He had been telling me about one of his first projects in China—a commercial following a car through the … »
Scene 1>>> October 2014, China: International Car Brand TVC shoot One of the first things I heard on set was that the client didn’t want the commercial to start or finish with a shot of the rear of the car. … »
French advertising behemoth Havas has created a trilogy of short films to introduce the Citroën DS6. Directors Olivier Megaton and Jérôme Salle both pitched for the project but Salle won out, purportedly thanks to his relationship with Sophie Marceau, who … »
Shot over four days by director Paul Mignot, this TVC for the Audi A8 takes place in Valencia’s City of Arts and Sciences, a futuristic architectural complex designed by starchitects Santiago Calatrava and Félix Candela. This magnificent collection of buildings … »
Although Audi A3 Sportback was launched in China market March 2014, exactly one year after its debut appearance in Germany, it did not stop the TVC for the China campaign – “Foresee Future” from adapting the creative idea of the … »
Every four years the whole world gets together to celebrate soccer, or football depending on where you are from, and to see who will come on top to bring the World Cup title home to their country. Even we are … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives