[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
China’s first unisex apparel brand Bosie is definitely on trend. 作为中国首个无性别主义的快时尚品牌，伯喜近来非常受欢迎。 The brand reportedly made around $21.9 million (150 million yuan) in sales over 2019, just a year after its founding. Bosie aims to “break the shackles and boundaries”, and their first commercial film … »
CREDITS 制片团队 Client 客户：银联 Agency 代理商：凡人互动 Producer 代理商制片：龙哥 EP 监制：Homie Producer 制片：7m Production House 制作公司：All in film Post House 后期制作：DW Director 导演：徐超 DoP 摄影指导：彭梓豪 Art Director 美术指导：胡晨晨 CD：狼哥 Account：龙哥 Gaffer 灯光：石头 1st AC摄影大助：大壮 Editor 剪辑师：金松 Color 调色：DW Music House 音乐：造音工厂 … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
SHP+ continues on the issue of minor representation of female filmmakers in China. Women’s Perspectives is a series of articles where we interview women filmmakers to give exposure to their name and their work, but also talk about their dreams, challenges … »
CREDITS 制片团队 Client 客户：安踏 Agency 代理商：BBDO Creative 创意组：Nicole Ma, Charles Xu, Marco Yang, Paper Li, Weiyi Boo, Hamilton Chang Producer 代理商制片：Linda Bao, Claire Cheng Production House 制作公司：GWANTSI 观池 EP 监制：李靖 Producer 制片：弓继伟 Director 导演：邹飞 DoP 摄影指导：赵旭辉（北京）、刘派（北京、上海、白沙、太原） Gaffer 灯光：余云志（北京） 雷永辉（北京、上海、白沙、山西） Editor 剪辑：宋暘、丁敬福 … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Editor’s cut 剪辑师版本 CREDITS 制片团队 Client 客户: 荣威 Agency 代理: 氩氪 Creative Partner 创意合伙人：李达文 ECD：廖国强 SCD：陈湘之 CD：陈超 Agency Producer 代理商制片：王家声 Account：赵卿 金蕾 Production House 制作公司：上海聚点广告有限公司 Executive Producer 监制：谭影 面包 Producer 制片：王欣 Line Producer：狮子 熊猫 Director 导演：Julien Ayrault DoP 摄影指导：Julien Ayrault Art Director美术指导：明远 … »
Thomas Faucheur To the sound of church bells in the background, SHP+ catches up with French music producer Thomas Faucheur in his new home in the Italian Riviera. Faucheur is still getting used to the idyllic scenario around him. It’s a major change from … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Shanghai-based French-Australian filmmaker Sebastien Guy sounds neither French nor Australian. He grew up as an expat, living in New Caledonia, Bahrain, Malaysia, and Singapore. “Growing up as an expat taught me to be open and flexible toward different cultures,” he says. “Nowadays, … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives