[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »
In an attempt to show benefits of playing video games, HP commissioned a campaign with video for the computer maker Omen. Does the film give the right impression? 惠普Omen游戏笔记本视频广告展示网络游戏好处。是否收到了良好曝光？ Until recently, China held the title of the world’s largest gaming market. … »
SHANGHAI Entitled ‘Do As You’re Told’ Sweetshop Shanghai is behind an edgy new film for Vidal Sassoon and Saatchi & Saatchi Shanghai that celebrates young Chinese trend setters and shows a path to self-expression. 以「使命必达」著称的上海糖室广告为此次沙宣和Saatchi & Saatchi Shanghai制作一部新颖短片，歌颂中国年轻人引领潮流及自我展现的路程。 Shot in 2 days at 11 … »
In a new series of spots for Milka, director Eddie Li, creative agency Ogilvy Shanghai and MPC Shanghai came together to design a CG world from scratch and tell three stories of a chocolate character on a path of self-improvement. 在为妙卡（Milka）设计的新一季影片中，影片导演Eddie Li、影片创意机构——上海奥美与MPC 上海一同打造了一个全新的实拍世界，并讲述了三个不同巧克力人物的自我提升的故事。 The … »
Dove 德芙 x BBDO Shanghai x MOD 茂田 制片团队 Credits 客户 | Clients：Dove德芙 代理商 | Agency: BBDO Shanghai 制作公司 | Production House: MOD 茂田 导演 | Director：Anders Hallberg 摄影师 | DOP：Nico Poulsson 副导演 | AD：Stella 监制 | EP：Temple & … »
MPC SH and Tracks & Fields Berlin create pyschedelic animation | MPC上海携手Tracks & Fields柏林打造奇幻视觉动画 … »
Vincent Taylor reflects on his three years at MPC Shanghai | 调色师Vincent Taylor回忆MPC上海三年心路历程 … »
Steven Marolho and Lily Li After moving to China in 2009, MPC General Manager Steven Marolho will officially be stepping down and taking a new role at MPC’s LA office as an executive producer. He will be extremely missed within the … »
奥美上海打造安可达广告，开辟中国广告走向世界制作水平｜Ogilvy & Mather Shanghai’s Agoda spot blazes a trail for world-class filmmaking for China … »
Why is talent the rarest resource in China?｜为什么在中国，人才成为了稀缺资源？ … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives