[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The latest spot from Lexus has drawn attention for employing an unusual combo of drumming, twerking and Wing Chun to promote their IS200t model. It seems likely that this campaign, like many other commercials across various different brands, drew inspiration … »
Work created in China was first in focus on Day three, with TBWA Greater China President Nils Andersson reminding us that in amongst all the talk of digital and technology, the simplest ideas beginning with a mere pencil are often … »
SHP+ are heading to Singapore this week for Spikes Asia Festival of Creativity, the most significant conference of creativity and communication on the continent. The three day bonanza is a collaboration between media group Haymarket, operators of ad mag Campaign … »
We have reached the mid point of the festival. There is no deceleration at all as the creative energy of Cannes remains robust. 广告节已经过半，但是却完全没有因为时间的流逝而减去一点点的繁忙。而许多派对都选择这一天举行。 Keeping up with the…Kardashians? 金·卡戴珊的创意？ Kim Kardashian made her way to the Palais today and as … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives