[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The new spots for Rio mark a triumph over adversity for production company WE, who overcame significant obstacles and a tight schedule to create a series of slick, well-executed films. The theme for the internet spots from agency 25 Hours … »
An one-shot musical ad is an unprecedented collaboration success among a Western band, a Chinese client, a local creative agency and a local production house. 这支促销广告是中国广告史上最成功的东西方创意与文化的融合。 … »
Our choice of good ads in China, from emotional storytelling to humour, car commercials to the best PSAs, SHP+ picks their favourites from the year in Chinese advertising. , See it yourself here...跨完年还念着去年的好事？是的，从故事片到喜剧片、从汽车到公益，我们已经挑选好一大批精品国货拿出来晒晒。大家快来围观吧。 … »
25Hours is a local boutique ad agency, SHP+ had an exclusive chat with founder/ECD Tao Lei of his about his vision of ideal agency mode | 25Hours是一家本地的独立广告公司，SHP＋专访了创办人之一兼创意总监的陶磊和他的梦想广告公司的愿景。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives