「BMW《氣》」BMW 宝马 x TBWA x MIDAS FILMS
BMW 宝马 x TBWA x MIDAS FILMS 典石影视
[craft + creativity in the Chinese advertising industry] [行知合一,广告中国]
BMW 宝马 x TBWA x MIDAS FILMS 典石影视
The latest commercial film for Mercedes-Benz uses every tool in the “ad box“ to appeal to the younger generation. Directed by Zou Fei, the 2-minute spot mixes stunning visuals that change at breakneck speed, dazzling VFX, astonishing choreography, video games, fashion … »
Dicos 德克士 x 范思广告 x All in film CREDITS 制片团队 Client 客户: Dicos 德克士 Agency 代理方:范思广告 Production 制片公司:All in film Executive Producer 监制 : 雨田 蒋元昊 Producers 制片: 7m 喋喋 Director 导演: 张万林 DP 摄影师:Fen Editor 剪辑师:坐好 Art:静静 Colorist 调色:Node-3 Color Studio TC:陈峥 Off … »
HongQi 红旗 x Bates Beijing x CM Productions Director’s Cut 导演剪辑版 CREDITS 制片团队 Client 客户: HongQi 红旗 Agency 代理方: Bates Beijing Production 制片公司: CM Productions Executive Producer 监制 : Zhou Kang Producers 制片: Bee Zhang & Leslie Wang Director 导演: … »
Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »
JD京东 x Smooth 匀禾文化 x 吴奇 CREDITS 制片团队 Client 客户:JD 京东 Production 制作公司:Smooth 匀禾文化 E.P 监制:SeeMOO+H Director 导演:吴奇 DP 摄影指导:P Art Director 美术:SMOGSIGN 赵川 colourist 调色:东权 Music 作曲:Joe – compose
It’s a time of grueling exams for millions of Chinese students, and for some brands it’s an important date in the yearly marketing calendars. Gaokao, known as one of the toughest exams in the world, is a topic that dominates … »
“It’s not a crime to eat meat”— the recent TMall ad declares. As long as the meat is plant-based. Released at the end of June, a detective story in stop-animation inspired by “Internal Affairs” movie starts with dinner. At the … »
网易有道 x ShockStudio x 林宇昂 CREDITS 制片团队 Client 客户:网易有道 Production 制作公司:ShockStudio E.P 监制:陈逸飞 Producer 制片:齐浩 Director 导演:林宇昂 DP 摄影指导:王菁 Art Director 美术指导:林宇瀚
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »