News

Weekly AD ｜「Bottles」宜家IKEA x W+K x The Loft Films

October 7, 2020

CREDITS 制片团队 Client 客户: 宜家IKEA Agency 代理：W+K Production 制作方：The Loft Films Director 导演: Terri Timely DOP 摄影指导：Donovan Sell / Ice Bing PH ：The Loft Films / ADULT Line Producer 执行制片人：Lynn Wong Offline 剪辑：Martin Leroy VFX / Online / Colour – … »

Weekly AD ｜「58分」学而思网校 x 天与空 x Kuiyou

September 28, 2020

CREDITS 制片团队 Client 客户: 学而思网校 Agency 代理：天与空 Tianyukong Production 制作方：上海葵友广告 Kuiyou Executive Producer 监制：张叶 Director 导演: 廖义源 DOP 摄影指导：王维华 Art 美术：杨威 Offline 剪辑：李成兵 Colorist 调色：8G Studio Mix 混音：造音工场

Weekly AD ｜「二十四小时环游世界指南」HUAWEI x 三不五时 SOMEWHILE x 傅博

September 23, 2020

CREDITS 制片团队 Client 客户: HUAWEI Production 制作方：三不五时 SOMEWHILE Executive Producer 监制：傅博 Director 导演: 傅博 DOP 摄影指导：黄灏 Art Director 艺术指导：刘冰西 Offline 剪辑：黄灏张培克郭晓薇 Colorist 调色：黄灏 Sound 声音设计：刘首智

Dystopian worlds of Chinese advertising｜中国广告的反乌托邦世界

September 23, 2020 Written by Sondra Kim / Translated by Simin Gao (高思敏)

The pandemic may have influenced Chinese advertising industry in unexpected way. Short format advertising films featuring alternative worlds, men falling in love with virtual women or humans with wings building modern worlds are the dystopian themes of several recent commercials … »

Weekly AD ｜「后浪家长上场酵量」立白 x P.A.I FILM

September 14, 2020

CREDITS 制片团队 Client 客户: 立白 Agency 代理：广州大优广告 Production 制作方：P.A.I FILM Executive Producer 监制：Jenny Kaffi Director 导演: 黄梓航 DOP 摄影指导：阿尔法 Art Director 艺术指导：丁宁 Offline 剪辑：李峥 Colorist 调色：墨鱼 Sound 声音设计：金川

When the Hand is the Hero … ｜当手变“英雄”

September 14, 2020 Interviewed by Maria Laletina / Written by Tomás Pinheiro / Translated by Simin Gao (高思敏)

LOL 出手即英雄 When the best of the best in esports comes to Shanghai for the 2020 League of Legends World Championship, it calls for a promo spot that matches the magnitude and awe of the event. LOL 出手即英雄, Director Roni Shao‘s … »

Weekly AD ｜「影像情书」Honor 荣耀 x CIG x Woofly Production House

September 7, 2020

CREDITS 制片团队 Client 客户: Honor 荣耀 Creative 创意：CIG Production 制作方：Woofly Production House Executive Producer 监制：张瑞 Director 导演: 周宁 DOP 摄影指导：席冰 Art Director 艺术指导：陶陶 Offline 剪辑：黄超 Colorist 调色：光耀 Sound 声音设计：亦复如是

Weekly AD ｜「爱不止一种，爱只有一种」百威 x Draftline x Red Horse Film 赤马传媒

September 1, 2020

CREDITS 制片团队 Client 客户: 百威 Creative 创意：Draftline Production 制作方：Red Horse Film 赤马传媒 Executive Producer 监制：Iris Yang Director 导演: 周宁 DOP 摄影指导：刘良玉 Art Director 艺术指导：黄小新 Offline 剪辑：宋暘娜娜 TC：丁师傅（DW） Online：彭藓瑜 Mixing：邵航（两万里)

Hot Pink with Attitude｜亮粉色的态度

August 16, 2020 Sondra Kim / Translated by Simin Gao (高思敏)

To a foreigner, unknowing of the intricacies of the Chinese language, the recent Tencent campaign might be a bit of conundrum. Why a pink scotch tape seems to be the remedy for everything, from scaring away an annoying salesperson to … »

Local Director Richard Hughes’ “Imagine” Siemens Brand Film｜本土导演理查德.休斯的”畅想”西门子品牌影片

August 11, 2020

Client Siemens’ brief for this project was a 2 to 3 minute brand film introducing their new smart home system in an approachable, engaging way. 西门子这个项目的brief是一部2到3分钟的品牌影片，以平易近人、引人入胜的方式介绍他们的新智能家居系统。 With a background in KV and stills shooting, production house Ukon has developed strong relationships … »