Weekly AD |「妈妈的工资单」P&G 宝洁 x 意类 GOODZILLA x STARTFilms 启李广告
P&G 宝洁 x 意类 GOODZILLA x START Films 启李广告 CREDITS 制片团队 Client 客户：P&G 宝洁 Agency 代理商：意类 GOODZILLA Production 制作公司：START Films 启李广告 Director 导演：席然 Colorist 调色：梦芷影像 Music 配乐：Tim Qiu
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Cross-border Creativity With W | W的跨境创意
If you Google “Wild Dog Knights” to try to find out more about the young production house in Vancouver of that name, the search won’t get you far. As was the case with creative house W when it first started, … »
Weekly AD |「菲同寻常的贺礼」INFINITI x Chizuru studio x LIMIN WANG
INFINITI 英菲尼迪 x Chizuru studio 上海千鹤文化 x LIMIN WANG 王砺珉 CREDITS 制片团队 Client 客户：INFINITI QX50 英菲尼迪 Production 制作商: Chizuru studio 上海千鹤文化 Producer 制片人: GANGQIANG DAI 戴刚强 Director 导演: LIMIN WANG 王砺珉 Music 音乐: audioforce Colorist 调色：Craft Creation VFX Studio：SIX STUDIO … »
GQ Lab’s Dystopian Film For L’Oreal Confuses Beauty Ideals ｜GQ实验室为欧莱雅打造的反乌托邦式广告混淆了审美标准
In 2006 Dove ran a series of posters in their campaign for real beauty, one of which put «wrinkled?» «wonderful?» question boxes next to a photo of a smiling older woman. «Will society ever accept that ‘old’ can be beautiful?»— … »
Weekly AD |「蓝天白云 定会如期而至」宝马BMW x TBWA x 熙雍文化 XIYONG
宝马BMW x TBWA x 熙雍文化 XIYONG CREDITS 制片团队 Client 客户：BMW 宝马 Agency 代理：TBWA Production 制作公司：熙雍文化 XIYONG Director 导演：杨玥 Executive Producer 监制：王腾 DOP 摄影：杨玥、冯百钦、高帆、李博 Producer 制作人：巴涛 Voice 声音：易烊千玺 Colorist 调色：YAO COLORGRADING Online 精剪：陈宏 TC：光耀 Mix 混音：小宝
Chinese Under Wear Brand Embracing Body-Positivity 呼吁身体自爱的中国内衣品牌
The six varied women appearing in the recent Neiwai ad “To the True Body,” showcases a diverse range of shapes and sizes that women’s bodies come in. Considering the more typical physical appearances seen in the Chinese ad industry, this film makes a big step … »
Weekly AD |「2020，你用什么打电话？」OPPO x SG+胜加 x 匀禾文化Smooth
OPPO x SG+胜加 x 匀禾文化Smooth CREDITS 制片团队 Client 客户：OPPO Agency 代理：SG+ 胜加 Creative 创意：一九 Production 制作公司：匀禾文化Smooth Thailand Production support 泰国制作支持：Cloud 9 films Director 导演：马林 DOP 摄影：沈杨 Art Director 美术指导：赫阳 Editor 剪辑：宋阳 Music 音乐：Chris Online ：A-Post
Kitchen Dilemma｜厨房困局
Rapid development of takeout platforms and the usual exhausting work rhythm increasingly make kitchens the least used space in homes of young Chinese urbanites. Add overall small apartment space and we’re facing a tempting question: do modern homes still need … »
Director Le’s rise in the times of Covid-19｜在疫情期间出名的导演乐舒婷
Although the Chinese ad industry is now cautiously livening up with new film releases, most of which were shot before the outbreak, Covid-19 is still taking its toll. While the outbreak is costing career adjustments for many, some creatives are … »
Weekly AD |「塔什库尔干旅游形象」葫芦文化 x 仰山映画
新疆塔什库尔干塔吉克自治县 x 葫芦文化 x 仰山映画 CREDITS 制片团队 Client 客户：新疆塔什库尔干塔吉克自治县 Agency 代理：葫芦文化 Production 制作方：仰山映画 Director 导演：邱晨 DOP 摄影师：王福民 Producer 制片：刘帛昊 Editor 剪辑：李士跃 徐浩川 Colorist 调色：黄一锋
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BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
