Golden Lion’s Highest Wins | 金狮奖的最高奖项

Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »

Did W+K Get Carried Away With New Ad?|惠普新广告略走偏

In an attempt to show benefits of playing video games, HP commissioned a campaign with video for the computer maker Omen. Does the film give the right impression? 惠普Omen游戏笔记本视频广告展示网络游戏好处。是否收到了良好曝光? Until recently, China held the title of the world’s largest gaming market. … »

糖室Sweetshop为沙宣和Saatchi & Saatchi Shanghai制作题材前卫的短片

SHANGHAI Entitled ‘Do As You’re Told’ Sweetshop Shanghai is behind an edgy new film for Vidal Sassoon and Saatchi & Saatchi Shanghai that celebrates young Chinese trend setters and shows a path to self-expression. 以「使命必达」著称的上海糖室广告为此次沙宣和Saatchi & Saatchi Shanghai制作一部新颖短片,歌颂中国年轻人引领潮流及自我展现的路程。 Shot in 2 days at 11 … »

Milka Chocolate Brought to Life by MPC | 妙卡巧克力焕然新生

In a new series of spots for Milka, director Eddie Li, creative agency Ogilvy Shanghai and MPC Shanghai came together to design a CG world from scratch and tell three stories of a chocolate character on a path of self-improvement. 在为妙卡(Milka)设计的新一季影片中,影片导演Eddie Li、影片创意机构——上海奥美与MPC 上海一同打造了一个全新的实拍世界,并讲述了三个不同巧克力人物的自我提升的故事。   The … »

A whirlwind of color | 舞动色彩

Vincent Taylor reflects on his three years at MPC Shanghai | 调色师Vincent Taylor回忆MPC上海三年心路历程 … »

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