[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
There has been a positive trend in advertising lately, especially in the West, which is addressing the inequalities women face. In 2016, #WomenNotObjects and #IStandUp ignited the gender conversation and became an ambitious campaign to stop the objectification of women in advertising. These campaigns … »
It’s starting to feel like there is a festival or holiday nearly every month in China that caters to consumerism. Single’s Day finishes out the year, then we start a new with Chinese New Year, and now on March 8th … »
How much can an editor contribute to break the cycle of ‘look-alike’ ads? | 剪辑师如何在千篇一律的广告中突破常规？ … »
2019 猪年大吉
As the year of the Pig approaches, we thought we would take a moment to look at some great pig-related spots to remind people that the year of the pig is something we can all feel good about whether or not it brings us wealth. | 随着金猪将近，我们认为我们有必要回顾一下这些过去重要的节点，同时提醒人们不管猪能不能带来财富，今年都将是美好幸运的一年。 … »
May this season of joy, love, peace, and hope bring more blessings to you! We love you and we hope you like us ! Without you – we will not exist! Please, continue to read SHP+ and don’t hesitate to … »
SHP+ holiday ad round-up of 2018 | SHP+ 2018假日广告盘点 … »
Going in-depth on doing good with director on the rise | 深度对话新锐导演：广告行业的为善之路 … »
Flip’s CGI Supervisor Kum Au shares his vision of teamwork for the post-production studio | Flip工作室CGI总监Kum Au畅谈后期制作工作室 … »
Our second in a series of chats from Cannes Lions | 系列对话之二 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives