IKEA, New Pants and Godzilla baby|宜家X新裤子的激萌“小怪兽”

IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »

The Best of London and Shanghai to Appear at the Shanghai London Advertising Forum 2015 | 伦敦及上海广告业精英齐聚2015“上海-伦敦广告论坛”

This month marks a major event on China’s advertising industry calendar, as a delegation representing London’s leading production companies brought by the Advertising Producers Association will come to Shanghai for the Shanghai London Advertising Forum 2015. The two-day event, on … »

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