[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
CREDITS 制片团队 Client 客户: 宜家IKEA Agency 代理：W+K Production 制作方：The Loft Films Director 导演: Terri Timely DOP 摄影指导：Donovan Sell / Ice Bing PH ：The Loft Films / ADULT Line Producer 执行制片人：Lynn Wong Offline 剪辑：Martin Leroy VFX / Online / Colour – … »
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »
细数有关部门不想让你看到的广告 | The ads that the authorities don’t want you to see … »
This month marks a major event on China’s advertising industry calendar, as a delegation representing London’s leading production companies brought by the Advertising Producers Association will come to Shanghai for the Shanghai London Advertising Forum 2015. The two-day event, on … »
Every year brings an entertaining display of ads from happy to sad, to borderline offensive. Some go viral and others never see the light of day. Recently, ads are becoming less associated with the product that is being marketed and … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives