[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
What did it take to shoot a commercial video in extreme cold? Take a behind-the-scenes look at the new work for Tmall Super Brand Day. 在极端严寒中拍一部商业广告需要什么？看看这个天猫超级品牌日的新广告的幕后花絮吧。 How do you strengthen the «professional image» of the brand which, over its 43-year history, … »
贞观(Possible Film)制作与上海年青导演王砺珉再度合作，在五天时间内为斯柯达全新晶锐完成了三部玩味十足的全新宣传片。Possible Film worked with young local director Wang Limin again on these three new films for Skoda new Fabia with crazy visuals. … »
“就像坏男人有他不可抵挡的吸引力一样，危险的女人同样有着致命的诱惑。YSL的红就有着这样的‘危险’和‘魅力’。” Yves Saint Laurent’s ‘Danger Red’ lipstick campaign has been setting loins astir with a concept that’s aimed at evoking passion, temptation, love and desire. … »
Director Wang Limin is one of the most prominent young directors in China at the moment. How did he build his career and where will he go further ? Read SHP+ exclusive interview to find out! SHP+独家专访国内最活跃的广告导演之一王砺珉。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives