[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
LOL 出手即英雄 When the best of the best in esports comes to Shanghai for the 2020 League of Legends World Championship, it calls for a promo spot that matches the magnitude and awe of the event. LOL 出手即英雄, Director Roni Shao‘s … »
BMW 宝马 x TBWA x MIDAS FILMS 典石影视
宝马BMW x TBWA x 熙雍文化 XIYONG CREDITS 制片团队 Client 客户：BMW 宝马 Agency 代理：TBWA Production 制作公司：熙雍文化 XIYONG Director 导演：杨玥 Executive Producer 监制：王腾 DOP 摄影：杨玥、冯百钦、高帆、李博 Producer 制作人：巴涛 Voice 声音：易烊千玺 Colorist 调色：YAO COLORGRADING Online 精剪：陈宏 TC：光耀 Mix 混音：小宝
China’s showing at Cannes this year was similar to past years and other award shows, decidedly small especially considering the size of the market: only 1 Grand Prix, 4 Gold, 3 Silver and 7 Bronze. But what seems to set … »
Adland legend shares his perspective on ‘Culture and Creativity’ last Thursday | 广告界传奇人士在上周四分享了他对“文化和创意”的看法 … »
Jonathan Knuckey，TBWA与观池助推米其林指南| Jonathan Knuckey, TBWA & Gwantsi combine for Guide launch promo … »
Whilst Advertising Association Chief Executive Tim Lefroy’s quip that it was the AA that had orchestrated Xi Jinping’s current UK tour may have been stretching things, the Shanghai London Advertising Forum 2015 did indeed represent another significant step forward for … »
This month marks a major event on China’s advertising industry calendar, as a delegation representing London’s leading production companies brought by the Advertising Producers Association will come to Shanghai for the Shanghai London Advertising Forum 2015. The two-day event, on … »
Work created in China was first in focus on Day three, with TBWA Greater China President Nils Andersson reminding us that in amongst all the talk of digital and technology, the simplest ideas beginning with a mere pencil are often … »
Yesterday at a press conference were announced the winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus awards. The jury presidents of each category were there to present the news. Of especial … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives