[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
“Awards mean the world to us when we win, and they are overvalued when we lose. There are far too many of them and the submission process is very time consuming and expensive. But awards attract clients and talent, so … »
Advertising Award shows in the limelight | 广告大奖赛引人注目 … »
9月27-29日，新加坡新达城将迎来2017 Spikes Asia亚洲创意广告节，早鸟票团体票现已开放。此外，广告节还专门准备了针对营销者的Young Spikes Marketers套票，针对创意者的Young Spikes Creative套票，针对学生的Spikes Student套票，现均已开始出售。 Spikes Asia Festival of Creativity 2017 early bird tickets are now available for delegates. The festival will be held in Suntec City, Singapore this September 27-29. Young Spikes Marketer, Young Spikes Creative … »
为什么中国在世界广告舞台上未能占得一席之地？站上世界广告舞台重要吗？｜Why is China so underrepresented on the world stage, and does it matter? … »
Terry Savage is the Chairman of Lions Festivals, organisers of the world’s leading creative communication festivals. He took the helm of the company in 2003 and has since grown Cannes into the world’s most credible professional advertising event. Under his … »
Work created in China was first in focus on Day three, with TBWA Greater China President Nils Andersson reminding us that in amongst all the talk of digital and technology, the simplest ideas beginning with a mere pencil are often … »
Day Two kicked off with some celebrity dazzle with actress Christina Hendricks stopping by for a conversation with mcgarrybowen founder and CCO Gordon Bowen, looking back across her career and experiences working on Mad Men. 第二日开始于前一日狂欢后轻微的宿醉，而揭幕秀则是女演员克里斯蒂娜·亨德里克斯友情客串，与麦利博文的创始人兼CCO戈登·鲍文进行了交流，并回顾了他的职业生涯，以及在《广告狂人》中的工作经历。 Mad Men Star Christina … »
An overcast Day One morning saw the 2000 delegates swarming on Suntec Convention Centre at seemingly the same time. Lengthy registration queues greeted the hordes, giving us a chance to catch up with MPC Shanghai’s Steve Marolho, queuing alongside Billy … »
SHP+ are heading to Singapore this week for Spikes Asia Festival of Creativity, the most significant conference of creativity and communication on the continent. The three day bonanza is a collaboration between media group Haymarket, operators of ad mag Campaign … »
Innovation Shortlist Announced Spikes Asia, the Festival and Awards celebrating creative excellence across APAC, has announced that 4,351 entries from 23 countries have been received across the 18 categories this year. Increases were seen in the Media and PR categories, … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives