[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Zhou Ning 周宁 Director Zhou Ning is an adman. Coming from advertising agency background, he shoots distinctive commercial films, and doesn’t seem to harbour movie ambitions like many of commercial directors. He evades to say exactly how long he’s been … »
In Chinese mythology, the monkey is said to be smart, witty and self-assured. They may command an entire year of the zodiac but, when it comes to commercial employment, they deserve to feel anything but smug. Their resume makes … »
Whilst Advertising Association Chief Executive Tim Lefroy’s quip that it was the AA that had orchestrated Xi Jinping’s current UK tour may have been stretching things, the Shanghai London Advertising Forum 2015 did indeed represent another significant step forward for … »
Day Two kicked off with some celebrity dazzle with actress Christina Hendricks stopping by for a conversation with mcgarrybowen founder and CCO Gordon Bowen, looking back across her career and experiences working on Mad Men. 第二日开始于前一日狂欢后轻微的宿醉，而揭幕秀则是女演员克里斯蒂娜·亨德里克斯友情客串，与麦利博文的创始人兼CCO戈登·鲍文进行了交流，并回顾了他的职业生涯，以及在《广告狂人》中的工作经历。 Mad Men Star Christina … »
An overcast Day One morning saw the 2000 delegates swarming on Suntec Convention Centre at seemingly the same time. Lengthy registration queues greeted the hordes, giving us a chance to catch up with MPC Shanghai’s Steve Marolho, queuing alongside Billy … »
SHP+ are heading to Singapore this week for Spikes Asia Festival of Creativity, the most significant conference of creativity and communication on the continent. The three day bonanza is a collaboration between media group Haymarket, operators of ad mag Campaign … »
台湾导演王俞心最近为清风纸巾拍摄的新作呈现了人生中那些最轻微或者是最重要时刻里感人的瞬间。不过而有别于以往推进式的叙事方式，在一分钟长的TVC里，王导尝试了“冷冻时间”的手法。 … »
One of Asia’s great creative talents, Norman Tan, is joining ADFEST 2015 as Jury President of Outdoor Lotus and Press Lotus. Tan was recently appointed China Chairman and North Asia Chief Creative Officer at JWT Asia Pacific in a role … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives