[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
As part of an international promotion for the ChinaCool initiative, Tmall commissioned a video that we can’t stop watching on repeat. SHP+ met with the director Julien Ayrault to take a deeper dive into it. 作为ChinaCool项目中海外宣传的一部分，这是一支我们看了又看的视频。SHP+邀请这支视频的导演Julien Ayrault，带我们更深入地了解这支视频。 “Don’t tell us … »
At heart, the idea of the Creative C platform lies in sharing these inspirations beyond the FF Creative Community and bringing to light young creative talents in all disciplines. | Creative C平台的核心理念在于，超越佛海佛瑞创意社区去分享灵感，全方位激发年轻的创意人才。 … »
French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao| 法国化妆品零售连锁丝芙兰本周首次推出大陆电视广告，60秒的混合媒体风格广告由时尚歌手、演员和模特黄子韬出演 … »
Fred & Farid New York has created a campaign film for LOUIS XIII cognac that won’t be seen in its entirety for 100 years. 佛海佛瑞纽约为路易十三干邑打造了一部宣传电影，完整的影片将会在100年后呈现给大众。 Entitled 100 Years: The Movie You Will Never See, the film was written by and … »
Lost amidst today’s deluge of information, we are in danger of losing touch with the preciousness of the present moment. Hong Kong-based experimental photo lab start-up Memorieslab believes that the ideal means of capturing and preserving these moments is through … »
Day Two kicked off with some celebrity dazzle with actress Christina Hendricks stopping by for a conversation with mcgarrybowen founder and CCO Gordon Bowen, looking back across her career and experiences working on Mad Men. 第二日开始于前一日狂欢后轻微的宿醉，而揭幕秀则是女演员克里斯蒂娜·亨德里克斯友情客串，与麦利博文的创始人兼CCO戈登·鲍文进行了交流，并回顾了他的职业生涯，以及在《广告狂人》中的工作经历。 Mad Men Star Christina … »
An overcast Day One morning saw the 2000 delegates swarming on Suntec Convention Centre at seemingly the same time. Lengthy registration queues greeted the hordes, giving us a chance to catch up with MPC Shanghai’s Steve Marolho, queuing alongside Billy … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives