[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
SHP+ continues LAB+ series. In this series of articles we give production companies, post houses, music houses, CG &VFX artists, an opportunity to demonstrate transparency in their technical set of skills bringing to light their most interesting projects and collaborations. SHP+ 的LAB+系列还在进行中。在这一系列的文章中，我们为制作公司、后期制作公司、音乐公司、CG&VFX … »
Flip’s CGI Supervisor Kum Au shares his vision of teamwork for the post-production studio | Flip工作室CGI总监Kum Au畅谈后期制作工作室 … »
Watch the latest Chang’an CS75 commercial, and odds are that you’ll think you’re looking at a trailer for an action movie a la James Bond. Shot in the form of a film preview (like a few other spots have been … »
Chinese products often struggle against global behemoths in luxury markets. In order to compete, domestic skincare brand Maysu has enlisted some serious Chinese celebrity power to sell its ginseng seed spray in a new TVC. The ad stars Taiwanese actress … »
MIC’s Executive Director Lee Cheng has spent the past six months putting together a film on the BMW M3 and M4. It’s been a large investment of time and money, working with one music houses and two post production houses, … »
With CGI becoming the end-all and be-all of special effects it’s interesting to look at different ways to create visual effects. The beauty of the recent Turkish Airlines “Epic Pool Dunk” spot reminds us of how intensive planning can create … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives