[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Unfortunately, because of the current caronavirus crisis, this hasn’t been the Spring Festival that everyone was hoping for or expecting, with millions stuck at home or worrying for the friends and relatives while on holidays. But for at least a … »
The new PUMA campaign from Central Studios (well known for stills productions) consolidates the production company’s shift into film. SHP+ talks to owner/EP Rodney Evans to find out why this project resonated so much for the production house that’s always … »
JD x 北京华邑 x 上海葵友 CREDITS 制片团队 Client 客户：JD京东 Creative Agency 代理商：北京华邑 Production House 制作公司：上海葵友 Executive Producer执行制片人：杨二兵 Producer 监制：曹旭珺 俞玮鑫 Director 导演：苗晋玮 D.P. 摄影师：王建东
What did it take to shoot a commercial video in extreme cold? Take a behind-the-scenes look at the new work for Tmall Super Brand Day. 在极端严寒中拍一部商业广告需要什么？看看这个天猫超级品牌日的新广告的幕后花絮吧。 How do you strengthen the «professional image» of the brand which, over its 43-year history, … »
If there’s one government organization in China that knows how to advertise with humor and good branding—it’s the China Weather Bureau. For its 70th anniversary, the bureau released a video that was an instant hit. Starring singer Jim Hsiao the … »
adidas x Haomai x amanacliq CREDITS 制片团队 Client 客户：阿迪达斯体育（中国）有限公司 Creative Agency 代理商：Haomai Advertisement Co., Ltd. 北京好卖广告策划有限公司 CCO（Chief Creative Officer）首席创意官：Chan1993 陈彬 ECD（Executive Creative Director）执行创意总监：Miracle Hung 洪辰沛 Production House 制作公司：amanacliq Shanghai Limited 上海恒代齐力企业形象策划有限公司 Executive Producer 执行制片人：Desmond Sng Producer 制片人：Wyvern Chen 陈宇杰 / … »
Reebok x 麦肯McCann x MEZZO FILMS CREDITS 制片团队 Client 客户：Reebok Agency 广告公司：麦肯McCann Production House 制作公司：MEZZO FILMS Executive Producer & Producer 监制制片：Demen Wu Post Production Producer 后期制作人：Sunny Line Producer 执行制片：DQ 邓乾 Director 导演：Sing Sing DOP 摄影指导：小P Offline Editor 粗剪：MAX TC 调色：王明辉 … »
腾讯穿越火线 x STARTFilms CREDITS 制片团队 Client 客户：腾讯穿越火线 Creative 创意：张墨、侯毓冉 Production Company 制作公司：STARTFilms Post Executive Producer 后期监制：三羊 Producer 制片：沈锴 Director 导演：张哲 DOP 摄影指导：钱添添 Editor 剪辑师 ：康康李启阳@Hogarth TC 调色：曹轶毅@梦芷 Online 精剪：Chris Lv 王默宇@Hogarth Mixer 混音：邵航
Oishi 上好佳 x FISH REPUBLIC x Touching Studio CREDITS 制片团队 Clients 客户：Oishi 上好佳 Creative Agency 创意代理: FISH REPUBLIC 大鱼互动 Executive Producer：Yang Tao Production Company 制片公司:Touching Studio Director 导演: GERHAN 葛尔汉 DOP 摄影指导: An Zheng Gaffer 灯光：Jin Shengyang Editor 剪辑: Roy Ling Colourist 调色: MZ … »
Glitter bursts, animation, and winter fun - OPPO’s new ad has it all. Take a glimpse behind the scenes with us. 爆炸闪光的气球、动画、冬季长跑 —— OPPO的新广告片全都让你看够。那么，让我们来看看幕后花絮吧。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives