[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
AdFest 2019 was another great success, but for the Chinese industry it really hits home that China’s involvement in awards shows is still much lower than would be expected considering the size of the market. AdFest 2019对中国来讲是一个巨大的成功。但是考虑到中国广告业的市场规模，中国在该奖项中的参与度却远远低于先前预期。 We noticed that … »
欧莱雅 x 天与空TianYuKong x STARTFilms 启李广告 CREDITS 制片团队 Client 客户 | 欧莱雅 Agency 代理商 | 天与空 TianYuKong Production 制片公司 | STARTFilms 启李广告 Executive Producer 监制 | 李文俊 Director 导演 | 丁雨晨 Assistant Executive Producer 监制助理 | 陈开媛 1st Assistant … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
From today until 23rd March, over 1,000 creative and marketing professionals will arrive in Pattaya, Thailand to experience ADFEST’s biggest ever line-up of speakers and workshops at Asia’s most celebrated and recognized regional creative festival. The entire program has been … »
If you’re attending ADFEST 2019 in Pattaya, Thailand this week, make sure you download the ADFEST app, which features a useful networking tool, ADFEST Connect, a live photo stream powered by VPhoto, plus our new program evaluation feature – all … »
腾讯地图 x 天与空TianYuKong x 肖田Jacky CREDITS 制片团队 Client | 客户：腾讯地图 Agency | 代理商：天与空 TianYuKong Director | 导演：肖田 Jacky Producer | 制片：小麦 DOP | 摄影：张磊 Gaffer | 灯光师： 张亮亮 Editor | 剪辑师：王润泽 TC | 调色：张英杰 Sound Engineer | 录音师：闫小鹏
There has been a positive trend in advertising lately, especially in the West, which is addressing the inequalities women face. In 2016, #WomenNotObjects and #IStandUp ignited the gender conversation and became an ambitious campaign to stop the objectification of women in advertising. These campaigns … »
NIKE x W+K Shanghai x MPC CREDITS 制片团队 Client | 客户：NIKE W + K Shanghai Executive Creative Directors | 执行创意总监: Ian Toombs, Vivian Yong Creative Directors | 创意总监: Matt Skibiak, Dong Hao Senior Copywriter | 资深撰稿人: Matt Meszaros Art … »
It’s starting to feel like there is a festival or holiday nearly every month in China that caters to consumerism. Single’s Day finishes out the year, then we start a new with Chinese New Year, and now on March 8th … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives