[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
CREDITS 制片团队 Client 客户：FOTILE 方太 Agency 广告公司：SG胜加 ECD 执行创意总监：刘鹏 Associate Creative Director 创意副总监：宋博、葛健 Senior Copywriter 资深文案：蔡文涛 Assiociate Account 客户副总监：崔琦 Senior Account Executive 资深客户执行：曹梦娇 Production Manager 制作经理：吴俊杰 Production House 制作公司：37Film EP 监制：周佳莹 Producer制片：许继铭 Director 导演：徐子豪 DoP 摄影指导：安辉 1Assistant Director 副导演：李玖怡 Art Director … »
SHP+ continues on the issue of minor representation of female filmmakers in China. Women’s Perspectives is a series of articles where we interview women filmmakers to give exposure to their name and their work, but also talk about their dreams, challenges … »
As sentimental music starts and an entry level office worker runs into the frame, you don’t expect anything unusual. A voice-overed question “Have you ever doubted your sense of existence?” seemingly gives away the melodramatic direction of the ad. But … »
CREDITS 制片团队 Client 客户：黑鲨手机 Agency 广告公司：OGILVY 北京奥美 Production House 制作公司：德融制作 DAFT & REAL EP 监制：毕然 Assist Executive Producer 执行监制：Rose Producers 制片组：夏阳、朱朱、飞狐、桐桐、团子 Director导演：邹飞 Assistant Director副导：Alex DoP摄影：张洪斌 Camera Crew摄影组：吴扬义、高举 Steadycam 斯坦尼康：洪伟 Aerial 航拍：阿沙 Art Department 美术：孙正初 Props 道具：邹国心 Explosives 爆破及特道：棠棠、明哥 Gaffer 灯光师：大曾 … »
How does a phone company usually promote the launch of a new product? They often build up anticipation by showing the new phone’s features and design, while harnessing the PR power of a celebrity or famous brand ambassador. Well, OnePlus … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
CREDITS 制片团队 Client 客户：OPPO Agency 代理商：COOLDOWN 技能冷却 Creative Director 创意总监：蔡萌 Account Director客户总监：Kathy Producer 制片：添饭饭 Executive Producer 监制：姚卓 @So What Director 导演：JBL 李静波 Director’s Assistant 导演助理：Isabella Director of Photography 摄影指导：王天行 Art Director 美术指导：唐峥 Assistant Director 副导演：Alex Production Team制作组@北京 Producer 制片：朗爽 B-Cam … »
SHP+ continues on the issue of minor representation of female filmmakers in China. Women’s Perspectives is a series of articles where we interview women filmmakers to give exposure to their name and their work, but also talk about their dreams, challenges … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives