IKEA, New Pants and Godzilla baby|宜家X新裤子的激萌“小怪兽”

IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »

Kitchen Dilemma|厨房困局

Rapid development of takeout platforms and the usual exhausting work rhythm increasingly make kitchens the least used space in homes of young Chinese urbanites. Add overall small apartment space and we’re facing a tempting question: do modern homes still need … »

Get on with High Horse|不容小觑的微型工作室: HHS

Jayga Rayn When you talk to Jayga Rayn, the creative helming High Horse Studios, be prepared for the almost radical openness that guides his narrative. The South African born, British-bred director sounds like he’s lived quite a few lives, shifting between … »

> Subscribe

Like what you see? Sign up via your email address. We won't share your email or bombard it!