[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
TurtlePro 2019 Showreel Immediately when you hear the witty Chinese name of Beijing-based creative production house TurtlePro, your interest is piqued. And only after a few minutes combing through their reel, you’ll want to know even more about them. A … »
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »
Rapid development of takeout platforms and the usual exhausting work rhythm increasingly make kitchens the least used space in homes of young Chinese urbanites. Add overall small apartment space and we’re facing a tempting question: do modern homes still need … »
Advertising Production in China During the Corona times … »
Jayga Rayn When you talk to Jayga Rayn, the creative helming High Horse Studios, be prepared for the almost radical openness that guides his narrative. The South African born, British-bred director sounds like he’s lived quite a few lives, shifting between … »
How digital marketing strategies have shaken up commercial film production in China | 且看数字营销策略如何影响中国广告片制作格局 … »
Mili Films crafts its niche in the production industry | 米立制作在制作行业中找到属于自己的一席之地 … »
Production company, Relay, challenges China’s industry status quo | 制作公司Relay，挑战中国行业现状 … »
From documentaries to playful ads, LostPensivos produces it all | 纪录片也好，广告制作也罢，罗家文化游刃有余 … »
President Ben Zhang on surviving and thriving in China’s production business｜观池董事长张斌谈中国影视制作行业的竞争与发展 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives