[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Every year brings an entertaining display of ads from happy to sad, to borderline offensive. Some go viral and others never see the light of day. Recently, ads are becoming less associated with the product that is being marketed and … »
Although Audi A3 Sportback was launched in China market March 2014, exactly one year after its debut appearance in Germany, it did not stop the TVC for the China campaign – “Foresee Future” from adapting the creative idea of the … »
In 2011, as an ascendant Novak Djokovic began to seem unbeatable, Jo-Wilfried Tsonga said, “He plays incredible tennis, but he’s not an alien”. Havas Beijing uses the World Number One’s superhuman reputation to comic effect in a new spot for … »
What’s so great about the French? To many Chinese, France represents style and elegance, something Havas Shanghai emphasizes in its spots for French car manufacturer Citroen. Sophie Marceau personified these qualities for the launch of the Citroen DS5. For the … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives