[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
邵黎俊 Roni Shao https://www.ronishao.com/ Shanghai-based director Roni Shao never had a formal education in commercial filmmaking. Still, he worked on projects for Nike, was in charge of celebrity relations at Adidas, and produced documentary films for VICE. Now, under his … »
As the soundtracks of Christmas adverts are still echoing in our heads, we’re already facing a new wave of holiday campaigns for Chinese New Year. This Spring Festival, we are starting to see more western brands showcasing CNY films, investing … »
AdFest 2019 was another great success, but for the Chinese industry it really hits home that China’s involvement in awards shows is still much lower than would be expected considering the size of the market. AdFest 2019对中国来讲是一个巨大的成功。但是考虑到中国广告业的市场规模，中国在该奖项中的参与度却远远低于先前预期。 We noticed that … »
NIKE x W+K Shanghai x MPC CREDITS 制片团队 Client | 客户：NIKE W + K Shanghai Executive Creative Directors | 执行创意总监: Ian Toombs, Vivian Yong Creative Directors | 创意总监: Matt Skibiak, Dong Hao Senior Copywriter | 资深撰稿人: Matt Meszaros Art … »
NIKE x W+K Shanghai x The Loft Films Credits 制片团队 Creative Agency | 创意公司: W+K Shanghai Creative Director | 创意总监: Matt Skibiak Producer | 制片: Raymond Lau Production Company | 制作公司: The Loft Films Director | 导演: Nick Gordon … »
The film gives the younger generation a chance to see through the looking glass at what could be if they dream big … »
Creative agency R/GA Shanghai teamed up with production company Final Frontier and animation studio Le Cube to create The Road to HBL, a stylized digital “choose your own adventure” for Nike China’s High School Basketball League (HBL). With over 700 storylines to explore, users get first-hand experience … »
NIKE uses audio storytelling for part of its latest footwear campaign | 耐克最新运动鞋广告融入语音跑步故事 … »
细数有关部门不想让你看到的广告 | The ads that the authorities don’t want you to see … »
耐克为科比筹划了一场华丽的告别演出｜Nike's grand farewell for a legend includes special China film … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives