[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
French music production house Green United Music (GUM) will launch their brand new, state-of the art Shanghai studio in style. On October 15th, following a private party at the new facility, GUM is throwing open the doors of venue On … »
MIC’s Executive Director Lee Cheng has spent the past six months putting together a film on the BMW M3 and M4. It’s been a large investment of time and money, working with one music houses and two post production houses, … »
Parisian Music House Green United Music opened in Shanghai earlier this year (see our report here) . We asked Shanghai director Thomas Faucheur what a devoted, international music house can do, how fast, and for how much. The Reel First we’re … »
Surrounded by a mosaic of screens, speakers and designer sound dampening panels in his new Shanghai office, Thomas Faucheur smiles at the question of how sound production works here. “The process here? There is no process. The idea is to … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives