[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Advertising agency GOODZILLA needs no introduction. SHP+ has often featured their work in our ‘Ad of the Week’ selection. For the last 3 years almost every interesting or noticeable commercial in China has been created by this agency. In a short span of 6 … »
The pandemic may have influenced Chinese advertising industry in unexpected way. Short format advertising films featuring alternative worlds, men falling in love with virtual women or humans with wings building modern worlds are the dystopian themes of several recent commercials … »
Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »
What did it take to shoot a commercial video in extreme cold? Take a behind-the-scenes look at the new work for Tmall Super Brand Day. 在极端严寒中拍一部商业广告需要什么？看看这个天猫超级品牌日的新广告的幕后花絮吧。 How do you strengthen the «professional image» of the brand which, over its 43-year history, … »
New spot for housing app adds realistic warmth | 租房app新广告片：现实中的温暖 … »
《狼人的中秋烦恼2》 Goodzilla x Oppein
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives