[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
As part of an international promotion for the ChinaCool initiative, Tmall commissioned a video that we can’t stop watching on repeat. SHP+ met with the director Julien Ayrault to take a deeper dive into it. 作为ChinaCool项目中海外宣传的一部分，这是一支我们看了又看的视频。SHP+邀请这支视频的导演Julien Ayrault，带我们更深入地了解这支视频。 “Don’t tell us … »
A world where there are no more traffic jams, every disease is cured, and education level is the same for all people? Maybe not yet, but Lenovo’s new heartfelt video, directed by Reynald Gresset, shows what the company has achieved … »
鹰美影业与导演David Holm揭示GLC硬币的两面 | Eagle Media and director David Holm expose GLC’s dual personality … »
Times really are a-changin’ for the ad industry in China. As consumers’ taste evolves, so is the level of quality big brands aim to offer to the local market – starting from the commercials made to showcase their products. The … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives