French advertising behemoth Havas has created a trilogy of short films to introduce the Citroën DS6. Directors Olivier Megaton and Jérôme Salle both pitched for the project but Salle won out, purportedly thanks to his relationship with Sophie Marceau, who … »
What’s so great about the French? To many Chinese, France represents style and elegance, something Havas Shanghai emphasizes in its spots for French car manufacturer Citroen. Sophie Marceau personified these qualities for the launch of the Citroen DS5. For the … »