[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
There’s a fine line between exploiting the hype of the coronavirus outbreak for click bate content, and integrating the topic naturally into an engaging video. The new commercial film for Watson’s China illustrates how, at a little over 4 minutes, … »
The importance of family has long been a key component of traditional Chinese society, born out of deep-seated cultural values. However, through a combination of increasing influence of Western culture, a growing focus on personal social lives and increasing workloads, … »
Created by local agency W and directed by Taiwan director Gingzim Lo, New Balance's new campaign films #This is Our True Colour# have revealed the 'cruel' side of youth. 谁说青春的日子都是灿烂的？广告公司W与台湾导演罗景壬联合共同为了你撕开青春残酷的一面。 … »
13天的时间，在广告公司可能仅够立个案，在制作公司里，可能仅仅够开两次制作筹备会。但是，W广告公司却以这样不可思议的速度孵化出淘宝“新势力周”的整个广告战役。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives