Raw and Truthful: Roni Shao’s Directing Path|原生与真诚:邵黎俊的导演之路

邵黎俊 Roni Shao https://www.ronishao.com/ Shanghai-based director Roni Shao never had a formal education in commercial filmmaking. Still, he worked on projects for Nike, was in charge of celebrity relations at Adidas, and produced documentary films for VICE. Now, under his … »

China’s wins at AdFest 2019 reflect ad industry in China | 喜获AdFest2019大奖后的中国广告业洞察

AdFest 2019 was another great success, but for the Chinese industry it really hits home that China’s involvement in awards shows is still much lower than would be expected considering the size of the market. AdFest 2019对中国来讲是一个巨大的成功。但是考虑到中国广告业的市场规模,中国在该奖项中的参与度却远远低于先前预期。 We noticed that … »

Weekly AD |「Further Than Ever」NIKE x W+K Shanghai x MPC

  NIKE x W+K Shanghai x MPC CREDITS 制片团队 Client | 客户:NIKE W + K Shanghai Executive Creative Directors | 执行创意总监: Ian Toombs, Vivian Yong Creative Directors | 创意总监: Matt Skibiak, Dong Hao Senior Copywriter | 资深撰稿人: Matt Meszaros Art … »

Animated Adventure Puts Chinese Youth On the Court | 耐高联赛独特动画广告

Creative agency R/GA Shanghai teamed up with production company Final Frontier and animation studio Le Cube to create The Road to HBL, a stylized digital “choose your own adventure” for Nike China’s High School Basketball League (HBL). With over 700 storylines to explore, users get first-hand experience … »

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