[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Conceived out of Arnold Worldwide and directed by RESET’s Johnny Hardstaff with VFX from MPC NY, the bold new spot launching New Balance’s “Always in Beta” global brand campaign embodies the brand’s promise to relentlessly improve, evolve and push its … »
Parisian Music House Green United Music opened in Shanghai earlier this year (see our report here) . We asked Shanghai director Thomas Faucheur what a devoted, international music house can do, how fast, and for how much. The Reel First we’re … »
Award winning director Marc Wilkins skyped with SHP+ to share with us his considerable experience with Time Slice films (also known as freeze time, bullet time, etc.). Marc gave us a behind the scene slice (see what I did there?) … »
100 years of Hair Gillette –Stop-motion Lesson 1 Gillette is celebrating its 100 years in the industry with their campaign “100 years of Hair” and by introducing their new razor “Gillette Body”. What no better way of celebrating this milestone … »
There is an app for everything….right? Well what about for directors, production designers and everyone in between? Here at SHP+ we compiled a few apps based off our research and recommendations given to us by our filmmakers. SHP represents a … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives