[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Beclouded by Chinese New Year and Mother’s Day, Father’s Day was never a big deal in China. However, the holiday has picked up in recent years, and advertising agencies are seizing the occasion to create elaborate film scripts. 前有春节的喜气未散，后有母亲节的温情萦绕，在中国，父亲节似乎从未引起过太多的关注。然而，近年来庆祝父亲节的人越来越多，广告公司们瞅准了机会，开始围绕父亲节这一主题，精心地做起了文章。 These … »
The production joys and difficulties of working with babies on set | 拍摄小宝宝广告的喜悦和挑战 … »
The new spots for Rio mark a triumph over adversity for production company WE, who overcame significant obstacles and a tight schedule to create a series of slick, well-executed films. The theme for the internet spots from agency 25 Hours … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives