[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
As the soundtracks of Christmas adverts are still echoing in our heads, we’re already facing a new wave of holiday campaigns for Chinese New Year. This Spring Festival, we are starting to see more western brands showcasing CNY films, investing … »
We don’t want to distract you from your hunt for best deals this singles day, but we do want to talk about how two main platforms, Tmall and JD, are both repackaging the shopping frenzy ‘holiday’ with new meaning this … »
Be in the know about Big Knows | 走进Big Knows音乐公司 … »
W为网购巨头打造话剧 | W delivers whimsical stage play films for e-commerce giant … »
Shanghai’s rising star agency W have followed up their highly acclaimed #This Is Our True Color# spot, directed by Gingzim Lo, with another outside-the-box campaign for New Balance. The campaign titled #School Return Kitty# is a joint brand promotion for … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives