[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
We can’t help but notice that hardly a week can pass in which a Western brand doesn’t offend Chinese consumers. SHP+ has already reported on these issues on numerous occasions, most recently in the Cancel Culture piece. And interestingly enough, … »
Social media is undeniably a means for people to come together and express opinions. And the opinions expressed often evoke rage and heated discussions – particularly if you are a celebrity, influencer or a brand you can really be called … »
Title: Samsung Galaxy S5 ALS Ice Bucket Challenge Brand name: Samsung Product: Samsung Galaxy S5 Agency: Cheil UK Well this took a turn for the BEST! Samsung jumped right onto the ALS challenge as they showed their support for the … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives