[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
It’s a time of grueling exams for millions of Chinese students, and for some brands it’s an important date in the yearly marketing calendars. Gaokao, known as one of the toughest exams in the world, is a topic that dominates … »
IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »
The production joys and difficulties of working with babies on set | 拍摄小宝宝广告的喜悦和挑战 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives