[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
AdFest 2019 was another great success, but for the Chinese industry it really hits home that China’s involvement in awards shows is still much lower than would be expected considering the size of the market. AdFest 2019对中国来讲是一个巨大的成功。但是考虑到中国广告业的市场规模，中国在该奖项中的参与度却远远低于先前预期。 We noticed that … »
Ogilvy has announced the planned departure of Graham Fink – Chief Creative Officer for China – at the end of February. Fink, who joined the network from M&C Saatchi in London, has been at the creative helm of Ogilvy’s largest … »
多芬秀发护理发布全新品牌营销战 倡导中国女性自信展现真我秀发 | Dove’s New Digital Campaign Encourages Women to Wear Their Hair with Pride … »
王力宏与Olivia Munn合力出演，导演Armando Bo为中国广告业带来一丝不一样的气息｜Starring Leehom Wang and Olivia Munn, director Armando Bo's 30 minute film cast a light into China's advertising industry … »
Whilst Advertising Association Chief Executive Tim Lefroy’s quip that it was the AA that had orchestrated Xi Jinping’s current UK tour may have been stretching things, the Shanghai London Advertising Forum 2015 did indeed represent another significant step forward for … »
明天，为期两天“2015上海-伦敦广告论坛”即将开幕，来自伦敦的业内领先的制作和后期制作公司，以及来自中国顶尖代理商的各位首席创意官汇聚一 堂，共同出席各类演讲、学习、交流活动。SHP+联系了四位来自伦敦和上海方面的演讲者，和他们聊了聊即将呈现给大家的精彩内容。 Tomorrow marks the beginning of the Shanghai London Advertising Forum 2015, two days of presentations, learning and networking featuring representatives of London’s leading production and postproduction companies and CCOs of China’s top creative agencies. SHP+ caught up with … »
This month marks a major event on China’s advertising industry calendar, as a delegation representing London’s leading production companies brought by the Advertising Producers Association will come to Shanghai for the Shanghai London Advertising Forum 2015. The two-day event, on … »
Film Festivals might be the single best example of boundary-free advertising – without clients or brands to get in the way, creative “ads” and trailers for festivals can make for some fantastic creative. When your client, instead of the usual … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives