[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
本土广告公司W为New Balance的110周年庆典献上了自己的一份精心制作的广告，用12分钟的独白形式展示了李宗盛的音乐人之路｜W has released a unique film to celebrate New Balance’s 110-year anniversary, delivering a 12-minute monologue recounting the story of Jonathan Lee's illustrious music career. … »
Shanghai’s rising star agency W have followed up their highly acclaimed #This Is Our True Color# spot, directed by Gingzim Lo, with another outside-the-box campaign for New Balance. The campaign titled #School Return Kitty# is a joint brand promotion for … »
Created by local agency W and directed by Taiwan director Gingzim Lo, New Balance's new campaign films #This is Our True Colour# have revealed the 'cruel' side of youth. 谁说青春的日子都是灿烂的？广告公司W与台湾导演罗景壬联合共同为了你撕开青春残酷的一面。 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives