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IKEA, New Pants and Godzilla baby｜宜家X新裤子的激萌“小怪兽”

IKEA’s recent ad scored high, generating an astonishing 23.4M views and thousands of praising comments on the brand’s Weibo. Big promotional budgets and strategic partnering with a famous music band, significantly expanded IKEA’s nearly 2M audience in Weibo by adding … »

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