[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Tennis superstar Wang Qiang highlights how Dunlop Tires can elevate performance in their latest film. Directed by the celebrated JB Lee, Dentsu Shanghai and Gwantsi Shanghai teamed with MPC to create a full CG 360-degree world. MPC团队与李静波导演、上海观池、上海电通合作，为邓禄普轮胎打造出一部恢弘巨作。此影片是以国内知名网球运动员王蔷为主角，MPC创作出360度的三维世界，来为大家展现出邓禄普是如何最大限度得提升你的表现和发挥。 With an ever-evolving … »
2016夏季奥运会在里约热内卢拉开大幕。超过10000名运动员与260个国家和地区在巴西为国家与奖牌挥洒汗水。对于各大品牌来说，里约同时也是一个挥洒创意，为运动员加油鼓劲的地方我们特意从众多品牌的奥运广告中挑出了以下几项。 Over 100,000 athletes and 260 countries are currently competing in the 2016 Summer Olympics in Rio de Janeiro, Brazil. We’ve picked out some of this year’s best Olympic campaigns from China. 海信这则《我要》的广告将画面感与色彩发挥的淋漓尽致，在为中国体操队鼓劲的同时将里约的热度带入了中国。 Hisense released a dynamic spot featuring athletes … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives