[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
The new animated film from BMW may come as a surprise. The 3-minute spot is not heavily branded, and is a big departure from the kind of content typically associated with BMW. 宝马最新的动画广告大片令人倍感意外。这部时长3分钟的短片没有什么硬核品牌露出，风格和内容也与宝马一贯的经典套路完全不同。 The historical piece with a modern twist … »
Mark Zhao and Song Jia stars in BMW short film WONDERDAD | 赵又廷 宋佳出演宝马短片《神奇爸爸》 … »
The latest spots for the BMW 7 series presented significant production challenges, with three very distinct, 60-second films needing to be shot across just four consecutive 20-hour days. For director David Gentile, it would be a job of firsts – … »
MIC’s Executive Director Lee Cheng has spent the past six months putting together a film on the BMW M3 and M4. It’s been a large investment of time and money, working with one music houses and two post production houses, … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives