[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
As the soundtracks of Christmas adverts are still echoing in our heads, we’re already facing a new wave of holiday campaigns for Chinese New Year. This Spring Festival, we are starting to see more western brands showcasing CNY films, investing … »
The artist and entrepreneur creating characters for brands and beyond｜为品牌打造人物角色的艺术家和企业家 … »
We recently encountered a spectacular commercial film that had been produced in Shanghai, Xinjiang and Paris and employed cutting-edge visual effects. Why, we wondered, after going to such lengths to achieve an original, creative visual result, did this ad, like … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives