​Cadillac keeps its COOL in China|凯迪拉克在中国的“冷眼”态度

Cadillac just released an ad that relinquishes the “everything posh, fancy and dramatic” vibe typical for luxury car promotions. Here’s why it polarised the Chinese internet. 凯迪拉克刚刚发布了一支广告,放弃了豪华车推广中常见的“一切都那么时尚、精致、激情澎湃”的感受,而是采用了一种截然相反的腔调。 What’s the first image that comes to mind, when you hear the name … »

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