Connecting Culturally in China | 在戛纳的“中国文化连接”座谈会

​We can’t help but notice that hardly a week can pass in which a Western brand doesn’t offend Chinese consumers. SHP+ has already reported on these issues on numerous occasions, most recently in the Cancel Culture piece. And interestingly enough, … »

Sensitivity in Chinese ads | 争议的广告在中国

Social media is undeniably a means for people to come together and express opinions. And the opinions expressed often evoke rage and heated discussions – particularly if you are a celebrity, influencer or a brand you can really be called … »

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