[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
“Awards mean the world to us when we win, and they are overvalued when we lose. There are far too many of them and the submission process is very time consuming and expensive. But awards attract clients and talent, so … »
We can’t help but notice that hardly a week can pass in which a Western brand doesn’t offend Chinese consumers. SHP+ has already reported on these issues on numerous occasions, most recently in the Cancel Culture piece. And interestingly enough, … »
If you don’t want to spend a whopping 4000 Euro on the Festival badge, what else you can do in Cannes? Well, you could easily have approached the Festival like Maggie Cheung of Red Horse Film – meet people, network, … »
The 2019 Cannes Lions International Festival of Creativity opened this week and will run for five days celebrating “the value of creativity in branded communications”. Billed as an exchange between brands, creative agencies, professionals and opinion leaders, the festival aims to … »
Our second in a series of chats from Cannes Lions | 系列对话之二 … »
China creatives take home 1 Silver and 3 Bronze Lions, and win a Young Lions Competition | 中国创意广告斩获一座银狮奖、三座铜狮奖和一座幼狮奖 … »
A series of chats from throughout the week of Cannes Lions | 戛纳国际创意节对话周系列 … »
Chinese innovation gets the spotlight at Cannes Lions annual China Day | 戛纳国际创意节中国日，中国创新备受关注 … »
Twitter Hosts First #ChinaHour at its Cannes Lions #TwitterBeach | 首届#ChinaHour活动在戛纳国际创意节#TwitterBeach举办 … »
今年戛纳创意节上科技公司和相关平台分量越来越重 | Technology companies and platforms have an ever bigger presence at Cannes this year … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives