[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
To a foreigner, unknowing of the intricacies of the Chinese language, the recent Tencent campaign might be a bit of conundrum. Why a pink scotch tape seems to be the remedy for everything, from scaring away an annoying salesperson to … »
Cadillac just released an ad that relinquishes the “everything posh, fancy and dramatic” vibe typical for luxury car promotions. Here’s why it polarised the Chinese internet. 凯迪拉克刚刚发布了一支广告，放弃了豪华车推广中常见的“一切都那么时尚、精致、激情澎湃”的感受，而是采用了一种截然相反的腔调。 What’s the first image that comes to mind, when you hear the name … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives