In a new series of spots for Milka, director Eddie Li, creative agency Ogilvy Shanghai and MPC Shanghai came together to design a CG world from scratch and tell three stories of a chocolate character on a path of self-improvement.
在为妙卡（Milka）设计的新一季影片中，影片导演Eddie Li、影片创意机构——上海奥美与MPC 上海一同打造了一个全新的实拍世界，并讲述了三个不同巧克力人物的自我提升的故事。
The result is a colorful character and the playful world he inhabits. Post FX studio MPC Shanghai’s challenge was to breathe life and personality into the character based on an initial design from Ogilvy Shanghai. Showing the character’s personality in less than 30 seconds without any dialogue meant flexing even more technical skills from the animation team.
影片呈现的是一个拥有多彩性格的巧克力人物以及他所生活的缤纷世界。后期特效制作团队MPC上海的挑战是在上海奥美设计稿的基础上为该人物注入生命力，同时刻画鲜明的人物性格特点。在没有任何对话的情话下，用不到30秒的时间展现人物性格特点意味着动画制作团队要付出更多的技术和技巧。
MPC also contributed heavy concept and design work to create a more magical experience for the viewer. Designing full CG environments is always a unique challenge, and requires heavy conception and design experience. Every frame was carefully constructed with an eye on narrative, composition and camera movement.
为了给观众创造出魔幻的视觉体验，MPC承担了该影片大量的构思和设计工作。设计一个完整的实拍场景永远都是一项具有独特挑战性的工作，这需要投入大量的概念构思和丰富的设计经验。每一帧的叙事、构图和相机拍摄轨迹都是经过精心设计而成的。
The viewer gets to know the chocolate character’s personality through his desire to improve after being inspired by his favorite celebrity, Zhang YiXing. In each video, the Milka chocolate combines himself with different Oreo flavors to be the best chocolate he can be, whether on the beach, in the gym, or a wintery wonderland.
影片中的巧克力人物因为受到自己喜欢的明星——张艺兴的启发从而激发出了改变自己的想法。而观众也可以通过该人物的思想转变得以了解他的性格特点。在每部影片中的不同场景里——或是沙滩、或是健身房、亦或是冬季嘉年华，妙卡巧克力与不同口味的奥利奥饼干组合在一起，从而将自己变成最棒的巧克力产品。
“The most rewarding part for me in the project was seeing Milka’s character and environment coming together during the compositing stage,” says director Eddie Li. “We were super happy to see how great a job MPC did in creating such a beautiful and fun environment. The animation was superb and really helped to build Milka’s character and adding comedy to it. Each episode has its own unique challenges and I think MPC team did a great job in bringing each of the story alive. The team was super dedicated and it was so much fun working with them. ”
导演Eddie Li说道：“对我来说，整个项目最有价值的部分就是在影片合成阶段看到秒卡巧克力的动画人物与场景融为一体的时候。” 他还说：“MPC搭建了一个美丽而又有趣的场景，他们做得非常棒，我们非常满意。动画制作在帮助角色完美地塑造了人物性格的同时也为人物增添了几分喜剧色彩。每一个章节都有它不同的挑战，我认为MPC团队把每一个故事都变得鲜活起来，他们完成得非常出色。整个团队非常用心和专业，与这样的团队一起工作是一件充满乐趣的事情。”
Credits 制片团队
Creative Agency | 创意机构 : Ogilvy Shanghai 上海奥美
Creative Director | 创意总监 : Zaren Zhu
Production Company | 制作公司：Gravity Zero
Director | 导演 : Eddie Li
EP: Tim Chan
Producer: Park Wong
DP: Fang Ping Yi
Music: Lao Wei
Sound Design: KERSOUND STUDIOS
Editor: Hans Wang/ Eddie Li
Post production: MPC
VFX Superviso | 特效指导：Earn Lee
Colorists | 调色师： Nikola Stefanovic, Nikola Mrdalj, Chow Chung
Post producer | 后期制片：: Rachel Zhao
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